Ofenticity — Est. 2013
Johannesburg, South Africa
Brand identity
Websites
Digital experiences
An independent design studio making brands, websites and digital experiences for businesses ready to look the part.
(01) The idea
A brand is a promise. A website is where people decide whether to believe it.
Ofenticity is an independent South African design studio creating brands and digital experiences. The identity and the interface come from the same hands, which is why they end up feeling like the same thing.
(02) Work
Brands and websites for founders, fashion labels, financiers and florists. A few favourites, then the rest.
(14 projects)Originally African. A fashion label, and the store it sells from.
Connecting investors with opportunity, with the calm of a private bank.
Connecting people to genuinely good, essential businesses everywhere.
Bespoke wine accessories for people who take their pour seriously.
Luxury baby clothing, soft enough for the brand and the babies.
Digital marketing software for start-ups and agencies.
(03) Services
Visual identities that give a business a recognisable point of view.
Sites that pair visual design with usability and room to grow.
For the projects that sit somewhere beyond a traditional website.
(04) Story
(05) Studio
No layers of account managers. No disappearing into a team. You work directly with the person designing your brand, from the first conversation to launch day.
Ofentse Khaole
Founder & designer
(06) Process
Understand the business, the audience and the actual problem.
Set the creative direction and the visual language.
Develop the identity, the interface or the experience.
Turn the design into a working digital product.
Test, polish, launch. Then make it better.
(07) Contact
Tell me what you're working on. The good ideas usually start as a rough one.
